BeOn is a sports hybrid car.
Designed to conquer deserts, beaches, wild terrains, and navigate the challenges of the urban jungle. It offers exceptional interior comfort while giving passengers a panoramic view from the cockpit.
Perfectly suited for extreme conditions, BeOn lets you experience nature with ultimate freedom and a spirit of adventure.
Emotional Hybrid
Starting from the challenges associated with the perception of hybrid vehicles as more intellectual than emotional, this project aimed to redefine the image of hybrid technology.
The goal was to create a model that goes beyond mere functionality, offering a design that is both aesthetically sophisticated and dynamic. With bold lines and enhanced capabilities, the Emotional Hybrid aspires to give hybrid vehicles greater visibility and widespread appeal.
This concept car was the final project of the Master in Transportation Design at the Istituto Europeo di Design - Torino.
The prototype was made in scale 1:1 and presented at the Geneva 77th International Motor Show in 2007.
